Search engine optimization (SEO) is one of the pillars that supports every successful search marketing strategy. You can’t afford not to do it right. With 97% of U.S. internet users gathering shopping information and making purchasing decisions online, simply having a website isn't enough. Your website is useless if no one sees it. Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it's not luck. Those websites understand SEO and so do we.
TSM Group NY offers high-performance SEO services, with the expertise and experience to take your SEO initiative beyond basics to help your business gain authority with search engines and visibility with your target audiences. Our experienced SEO professionals are dedicated to your success and have helped clients in the most competitive verticals. We stay focused on the key onsite and offsite factors that directly influence search engine rankings. We incorporate core technical practices, employing new techniques in response to search engine algorithm updates. TSM Group NY will integrate your business social presence and public relation activites into one single effective strategy. With an increased visibility on search engine results pages, your site will receive more targeted traffic and thus allow you a greater chance at success.
However, effective SEO is never finished. Sustainable, positive results from search engine optimization require regular reassessment of your business’s marketing environment online and off. TSM Group NY will integrate your existing business goals with new marketing initiatives and stay on top of changing search engine algorithms and competitive influences so that critical SEO elements are recalibrated repeatedly.
While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods such as Paid Search Marketing (PPC), can deliver traffic online immediately instead of over a period of months.
What is Pay Per Click (PPC)? PPC is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label that says Ad? That’s Paid Search Marketing advertising. PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. At TSM Group NY we actively manage our clients PPC campaigns to ensure that we reach their specific audience, while delivering the most possible sales or leads for the budget.