Whether your objective is to build awareness, drive an action or nurture leads, TSM Group NY can turn your email marketing program into a top performing channel in your online marketing mix. We put a lot of time into learning about our client’s needs and target market so that their mail marketing campaign has every chance to be successful and that our client’s goals are met. For an email campaign to work, the messaging of the email must be engaging. We work with you to craft winning subject lines, personalized content and clear call to actions to drive sales. Our digital research team finds a specific targeted list that will meet your desired demographic, which helps us make sure all emails are relevant and read. The more targeted the campaign, the better the performance. Our team will ensure your email marketing will deliver a high ROI and the desired response from your target audience by integrating it with your overall marketing strategy.
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market. We will identify your competitors and evaluate their strategies to determine their strengths and weaknesses relative to those of your own product or service. Our team works hard to make sure we deliver high performance campaigns.
Call Tracking is one element we highly recommend for every website. We encourage all of our customers/clients to take advantage of everything technology offers to help improve their business and ROI. Call Tracking can be as simple as recording a call and understanding where the call is generated from. It shows how your employees approach incoming calls, and where the best calls/leads come from. We utilize, but are not limited to, GEO Targeting in this process. This enables business owners and marketers a two-fold benefit:
1. How the lead is handled within an organization and whether additional employee training is needed.
2. A better understanding of the leads that are generated geographically and where to concentrate Marketing efforts, resulting, in maximum ROI.